The shape O itself was very interesting to study, it marks a psychological impact “continuous and consistent” many cultures has signified it as cycle infinity or a loop e.g. (Buddha, ancient Egyptians). The shape is one of the easiest comprehended by the human mind, it’s familiar, simple and endless. The O could be used in many designs for its easily memorable, and it reflects itself. We have huge platforms of possibilities that could be delivered in various creative mediums.